UI / UX Design
Nexus Bank Mobile Transformation
A comprehensive next-generation digital banking overhaul for Nexus Bank, a prominent financial institution in Malaysia. The project focused on modernizing retail banking for millions of Malaysian users, replacing a fragmented legacy infrastructure with a lifestyle-centric, high-security mobile ecosystem that seamlessly unifies daily payments, wealth management, and contextual financial products.
Industry :
Banking
Client :
Nexus Bank
Project Duration :
3 weeks
Year :
2025
1
Project Overview
Target Audience
Target Audience
The diverse Malaysian demographic—spanning tech-savvy urban Gen Z/Millennials utilizing instant QR payments, to families and SMEs requiring robust transfer, billing, and financing solutions.
Role
Role
UI / UX Design
My Responsibilities
My Responsibilities
Lead UI/UX Product Designer
2
Problem :
The existing Nexus Bank app struggled with high abandonment rates due to an outdated, multi-step transaction interface that disrupted daily payment habits. Navigating critical features like DuitNow QR, bill payments via JomPAY, and fund transfers felt disconnected, while a heavy, text-dense UI lacked the scannability and emotional minimalism expected by modern digital consumers in Malaysia's competitive fintech landscape.
3
Solution :
Streamline Localized Payment Ecosystems: Place DuitNow QR, instant transfers, and utility billings into a frictionless, single-tap interaction architecture.
Modernize Information Architecture: Move away from cluttered navigation by adopting a modular, scannable widget layout (such as a clean Bento grid framework) to display account balances and recent transactions instantly.
Accelerate Onboarding via e-KYC: Redesign the digital account opening and identity verification process to be swift, secure, and compliant with Bank Negara Malaysia (BNM) standards.
Drive Product Discovery & Islamic Finance Integration: Create cohesive, contextual discovery cards that non-intrusive showcase personalized wealth-building options, fixed deposits, and Islamic Banking services.
4
Project Goal :
Enhance Executive Oversight
Provide senior management with a unified, real-time dashboard to instantly assess the RAG (Red, Amber, Green) status and financial health of the entire project portfolio.
Standardize Data Integrity
Establish a single Information Architecture (IA) and input method to ensure data consistency and reliability across the Upstream, Downstream, and Gas divisions.
Improve Operational Efficiency
Reduce the manual effort and time Project Managers spend on status reporting, allowing them to focus more on project execution.
Enable Proactive Risk Mitigation
Design a clear system for tracking and escalating high-priority risks and issues, enabling leaders to intervene before issues lead to significant project delays or budget overruns.
5
Challenge :
Strict Regulatory Compliance (BNM): Crafting seamless, intuitive mobile interactions while adhering to stringent Malaysian financial security standards, multi-factor authentication (SecureVC), and zero-trust security layouts.
Designing for Multi-Lingual & Diverse UX Needs: Creating a highly adaptive UI that maintains visual harmony and clarity across different language lengths (English and Bahasa Melayu) and varying digital literacy levels.
Legacy Core Banking Limitations: Ensuring that real-time payment features and dynamic dashboard updates remain blazingly fast despite interacting with slower, monolithic legacy core banking APIs.
6
Visual Design:
7
Summary :
Impact / Results: * Decreased DuitNow transaction drop-offs by 38% through a redesigned, predictive "Quick Action" payment drawer.
Achieved a 45% increase in successful digital account creations within the first month of deploying the intuitive, friction-free e-KYC flow.
Reduced operational customer support queries regarding transfer status and bill tracking by 32%.
Reflections / Next Steps: * Reflection: In the Malaysian market, speed and contextual familiarity are everything. Integrating regional payment patterns like DuitNow seamlessly into the home screen dashboard proved far more effective for user retention than trying to reinvent the behavioral wheel.
Next Steps: Begin collaborating with data engineering teams to build out hyper-personalized predictive text triggers for monthly bills (Astro, TNB, Syabas) and explore tailored interface optimization for regional foldable devices.
More Projects
UI / UX Design
Nexus Bank Mobile Transformation
A comprehensive next-generation digital banking overhaul for Nexus Bank, a prominent financial institution in Malaysia. The project focused on modernizing retail banking for millions of Malaysian users, replacing a fragmented legacy infrastructure with a lifestyle-centric, high-security mobile ecosystem that seamlessly unifies daily payments, wealth management, and contextual financial products.
Industry :
Banking
Client :
Nexus Bank
Project Duration :
3 weeks
Year :
2025
1
Project Overview
Target Audience
Target Audience
The diverse Malaysian demographic—spanning tech-savvy urban Gen Z/Millennials utilizing instant QR payments, to families and SMEs requiring robust transfer, billing, and financing solutions.
Role
Role
UI / UX Design
My Responsibilities
My Responsibilities
Lead UI/UX Product Designer
2
Problem :
The existing Nexus Bank app struggled with high abandonment rates due to an outdated, multi-step transaction interface that disrupted daily payment habits. Navigating critical features like DuitNow QR, bill payments via JomPAY, and fund transfers felt disconnected, while a heavy, text-dense UI lacked the scannability and emotional minimalism expected by modern digital consumers in Malaysia's competitive fintech landscape.
3
Solution :
Streamline Localized Payment Ecosystems: Place DuitNow QR, instant transfers, and utility billings into a frictionless, single-tap interaction architecture.
Modernize Information Architecture: Move away from cluttered navigation by adopting a modular, scannable widget layout (such as a clean Bento grid framework) to display account balances and recent transactions instantly.
Accelerate Onboarding via e-KYC: Redesign the digital account opening and identity verification process to be swift, secure, and compliant with Bank Negara Malaysia (BNM) standards.
Drive Product Discovery & Islamic Finance Integration: Create cohesive, contextual discovery cards that non-intrusive showcase personalized wealth-building options, fixed deposits, and Islamic Banking services.
4
Project Goal :
Enhance Executive Oversight
Provide senior management with a unified, real-time dashboard to instantly assess the RAG (Red, Amber, Green) status and financial health of the entire project portfolio.
Standardize Data Integrity
Establish a single Information Architecture (IA) and input method to ensure data consistency and reliability across the Upstream, Downstream, and Gas divisions.
Improve Operational Efficiency
Reduce the manual effort and time Project Managers spend on status reporting, allowing them to focus more on project execution.
Enable Proactive Risk Mitigation
Design a clear system for tracking and escalating high-priority risks and issues, enabling leaders to intervene before issues lead to significant project delays or budget overruns.
5
Challenge :
Strict Regulatory Compliance (BNM): Crafting seamless, intuitive mobile interactions while adhering to stringent Malaysian financial security standards, multi-factor authentication (SecureVC), and zero-trust security layouts.
Designing for Multi-Lingual & Diverse UX Needs: Creating a highly adaptive UI that maintains visual harmony and clarity across different language lengths (English and Bahasa Melayu) and varying digital literacy levels.
Legacy Core Banking Limitations: Ensuring that real-time payment features and dynamic dashboard updates remain blazingly fast despite interacting with slower, monolithic legacy core banking APIs.
6
Visual Design:
7
Summary :
Impact / Results: * Decreased DuitNow transaction drop-offs by 38% through a redesigned, predictive "Quick Action" payment drawer.
Achieved a 45% increase in successful digital account creations within the first month of deploying the intuitive, friction-free e-KYC flow.
Reduced operational customer support queries regarding transfer status and bill tracking by 32%.
Reflections / Next Steps: * Reflection: In the Malaysian market, speed and contextual familiarity are everything. Integrating regional payment patterns like DuitNow seamlessly into the home screen dashboard proved far more effective for user retention than trying to reinvent the behavioral wheel.
Next Steps: Begin collaborating with data engineering teams to build out hyper-personalized predictive text triggers for monthly bills (Astro, TNB, Syabas) and explore tailored interface optimization for regional foldable devices.