Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

More Projects

Branding

User Research

2025

BTUP Bank App Enhancement

A major digital transformation and UX optimization of the BTUP mobile banking platform. The project aimed to transition a rigid, legacy financial interface into a secure, intuitive, and hyper-personalized wealth management and daily banking assistant. The overhaul focused on simplifying transaction flows, introducing sophisticated data visualization, and aligning the experience with modern security standards without sacrificing speed.

Branding

User Research

2025

BTUP Bank App Enhancement

A major digital transformation and UX optimization of the BTUP mobile banking platform. The project aimed to transition a rigid, legacy financial interface into a secure, intuitive, and hyper-personalized wealth management and daily banking assistant. The overhaul focused on simplifying transaction flows, introducing sophisticated data visualization, and aligning the experience with modern security standards without sacrificing speed.

Branding

User Research

2025

BTUP Bank App Enhancement

A major digital transformation and UX optimization of the BTUP mobile banking platform. The project aimed to transition a rigid, legacy financial interface into a secure, intuitive, and hyper-personalized wealth management and daily banking assistant. The overhaul focused on simplifying transaction flows, introducing sophisticated data visualization, and aligning the experience with modern security standards without sacrificing speed.

Featured Project Cover Image

Branding

Product designer

2025

Alpha ABC - Oil & Gas Optimisation

Alpha ABC is a digital platform designed for the Oil & Gas industry to help users optimize operational data management by integrating information from Excel and SharePoint into a centralized system. The platform provides users with a real-time reporting dashboard, enabling data-driven decision-making and streamlined workflows across departments.

Featured Project Cover Image

Branding

Product designer

2025

Alpha ABC - Oil & Gas Optimisation

Alpha ABC is a digital platform designed for the Oil & Gas industry to help users optimize operational data management by integrating information from Excel and SharePoint into a centralized system. The platform provides users with a real-time reporting dashboard, enabling data-driven decision-making and streamlined workflows across departments.

Featured Project Cover Image

Branding

Product designer

2025

Alpha ABC - Oil & Gas Optimisation

Alpha ABC is a digital platform designed for the Oil & Gas industry to help users optimize operational data management by integrating information from Excel and SharePoint into a centralized system. The platform provides users with a real-time reporting dashboard, enabling data-driven decision-making and streamlined workflows across departments.

Featured Project Cover Image

Branding

UI / UX Design

2025

Streamlined Healthcare for Modern Clinics

My-Care is a responsive web platform designed to streamline modern healthcare. It features an intuitive UI to reduce provider burnout and a clear UX for patient empowerment. Focus areas included secure data access, easy specialist discovery, and simplified appointment booking, fostering trust and operational efficiency.

Featured Project Cover Image

Branding

UI / UX Design

2025

Streamlined Healthcare for Modern Clinics

My-Care is a responsive web platform designed to streamline modern healthcare. It features an intuitive UI to reduce provider burnout and a clear UX for patient empowerment. Focus areas included secure data access, easy specialist discovery, and simplified appointment booking, fostering trust and operational efficiency.

Featured Project Cover Image

Branding

UI / UX Design

2025

Streamlined Healthcare for Modern Clinics

My-Care is a responsive web platform designed to streamline modern healthcare. It features an intuitive UI to reduce provider burnout and a clear UX for patient empowerment. Focus areas included secure data access, easy specialist discovery, and simplified appointment booking, fostering trust and operational efficiency.

Let’s Talk About Your Vision

Let's Talk

Lau Sec Sen

website

lausecsen.com

Email

lausecsen92@gmail.com

Location

Kuala Lumpur

  • LAU SEC SEN

  • UI/UX Designer

  • Design Consultant

  • Framer Expert

Featured Projects

These selected projects reflect my passion for blending strategy with creativity — solving real problems through thoughtful design and impactful storytelling.

More Projects

Branding

User Research

2025

BTUP Bank App Enhancement

A major digital transformation and UX optimization of the BTUP mobile banking platform. The project aimed to transition a rigid, legacy financial interface into a secure, intuitive, and hyper-personalized wealth management and daily banking assistant. The overhaul focused on simplifying transaction flows, introducing sophisticated data visualization, and aligning the experience with modern security standards without sacrificing speed.

Branding

User Research

2025

BTUP Bank App Enhancement

A major digital transformation and UX optimization of the BTUP mobile banking platform. The project aimed to transition a rigid, legacy financial interface into a secure, intuitive, and hyper-personalized wealth management and daily banking assistant. The overhaul focused on simplifying transaction flows, introducing sophisticated data visualization, and aligning the experience with modern security standards without sacrificing speed.

Branding

User Research

2025

BTUP Bank App Enhancement

A major digital transformation and UX optimization of the BTUP mobile banking platform. The project aimed to transition a rigid, legacy financial interface into a secure, intuitive, and hyper-personalized wealth management and daily banking assistant. The overhaul focused on simplifying transaction flows, introducing sophisticated data visualization, and aligning the experience with modern security standards without sacrificing speed.

Featured Project Cover Image

Branding

Product designer

2025

Alpha ABC - Oil & Gas Optimisation

Alpha ABC is a digital platform designed for the Oil & Gas industry to help users optimize operational data management by integrating information from Excel and SharePoint into a centralized system. The platform provides users with a real-time reporting dashboard, enabling data-driven decision-making and streamlined workflows across departments.

Featured Project Cover Image

Branding

Product designer

2025

Alpha ABC - Oil & Gas Optimisation

Alpha ABC is a digital platform designed for the Oil & Gas industry to help users optimize operational data management by integrating information from Excel and SharePoint into a centralized system. The platform provides users with a real-time reporting dashboard, enabling data-driven decision-making and streamlined workflows across departments.

Featured Project Cover Image

Branding

Product designer

2025

Alpha ABC - Oil & Gas Optimisation

Alpha ABC is a digital platform designed for the Oil & Gas industry to help users optimize operational data management by integrating information from Excel and SharePoint into a centralized system. The platform provides users with a real-time reporting dashboard, enabling data-driven decision-making and streamlined workflows across departments.

Featured Project Cover Image

Branding

UI / UX Design

2025

Streamlined Healthcare for Modern Clinics

My-Care is a responsive web platform designed to streamline modern healthcare. It features an intuitive UI to reduce provider burnout and a clear UX for patient empowerment. Focus areas included secure data access, easy specialist discovery, and simplified appointment booking, fostering trust and operational efficiency.

Featured Project Cover Image

Branding

UI / UX Design

2025

Streamlined Healthcare for Modern Clinics

My-Care is a responsive web platform designed to streamline modern healthcare. It features an intuitive UI to reduce provider burnout and a clear UX for patient empowerment. Focus areas included secure data access, easy specialist discovery, and simplified appointment booking, fostering trust and operational efficiency.

Featured Project Cover Image

Branding

UI / UX Design

2025

Streamlined Healthcare for Modern Clinics

My-Care is a responsive web platform designed to streamline modern healthcare. It features an intuitive UI to reduce provider burnout and a clear UX for patient empowerment. Focus areas included secure data access, easy specialist discovery, and simplified appointment booking, fostering trust and operational efficiency.

Let’s Talk About Your Vision

Let's Talk

Lau Sec Sen

website

lausecsen.com

Email

lausecsen92@gmail.com

Location

Kuala Lumpur

  • LAU SEC SEN

  • UI/UX Designer

  • Design Consultant

  • Framer Expert